Introduction to Virtual Event Experience (VEX) What is Virtual Event Experience (VEX)? PathFactory’s Virtual Event Experience (VEX) leverages all of PathFactory’s existing content activation features, and...
Create Custom Landing Pages for Your VEX Event Sometimes when you’re building your VEX event it can be useful to create several different pages in addition to the...
Using PathFactory Data in your Eloqua Lead Scoring Model Summary Lead scoring is a key component of an efficient marketing and sales process. By assigning scores to your leads,...
Nurturing in Eloqua Using PathFactory Engagement Data Described below are two nurture strategies that allow you to augment traditional Eloqua nurture campaigns with PathFactory engagement data. The...
How to Create a Virtual (VEX) Event Want a video walkthrough? Check out this video from our client success team. Getting Started To begin creating a Virtual...
Sending Data to Salesforce Marketing Cloud using PathFactory Webhooks In this article we’ll outline the steps needed to send data to Salesforce Marketing Cloud via a PathFactory webhook: Set...
Tag your VEX sessions You can tag your VEX sessions with language, topic, persona, industry, business unit, and funnel stage information. Tags help you...
Choose the video integration for your VEX sessions PathFactory’s Virtual Event Experience (VEX) has many applications for a wide range of marketing teams. Some sessions within an event...
Use VEX as a video resource center You can do a lot more with VEX than simply run a great live virtual event! The VEX platform is...
Create a Simulive Session A simulive session allows you to display pre-recorded videos in a “simulated live” format. You can promote simulive sessions as...