Integrate the chat widget into your VEX sessions
VEX encourages audience engagement and participation by allowing widgets to appear in-session in the bottom right corner of any session...
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Choose the video integration for your VEX sessions
PathFactory’s Virtual Event Experience (VEX) has many applications for a wide range of marketing teams. Some sessions within an event... -
Analyze your VEX event
After your virtual event ends, you can access a variety of event and session-based analytics to measure attendee and content... -
PathFactory-Eloqua Integration
Summary There are 2 ways to integrate PathFactory with your Eloqua Account: Eloqua API Send page view data Can help... -
Structure of a virtual event
Before setting up the event, let’s take a look at what you’re actually creating for your attendees. Main event landing... -
Create a Simulive Session
A simulive session allows you to display pre-recorded videos in a “simulated live” format. You can promote simulive sessions as... -
Use VEX as a video resource center
You can do a lot more with VEX than simply run a great live virtual event! The VEX platform is... -
Email Nurture Speed Lanes using PathFactory Engagement Data
My favorite part of nurture is not having to worry about nurture. For this, I have the amazing logic our... -
On-Demand Nurture in Marketo
Overview By the end of this guide, you’ll have built an On-Demand Nurture Program that has Skip Logic, Dynamic Cadence, and ensures... -
Pardot Email Nurture Campaigns Using Skip Logic
An email nurture campaign is a strategic series of automated email messages designed to cultivate and sustain relationships with specific target audiences over time. The primary objectives include engaging and educating subscribers, nurturing leads, and ultimately converting them into valued customers. These campaigns consist of pre-scheduled emails triggered by specific actions or time intervals.