Introduction to Target
What are Target Tracks? Target Tracks are collections of content that you have selected and organized in order to give...
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Using PathFactory Data in your Marketo Lead Scoring Model
Summary Lead scoring is a key component of an efficient marketing and sales process. By assigning scores to your leads,... -
Using PathFactory Data in your Pardot Lead Scoring Model
Summary Lead scoring is a key component of an efficient marketing and sales process. By assigning scores to your leads,... -
Using PathFactory Data in your Hubspot Scoring Model
Summary Lead scoring is a key component of an efficient marketing and sales process. By assigning scores to your leads,... -
Integrating PathFactory and Sigstr
Contact Sigstr to enable the PathFactory integration for your Sigstr account. This integration requires a PathFactory Public API Key, which... -
Nurturing in HubSpot Using PathFactory Engagement Data
Summary This article outlines the use of PathFactory data to drive a Nurture Campaign. Traditionally, Nurture campaigns look at actions... -
Third Party Tracking Pixels in PathFactory
Clients may choose to add additional tracking to their tracks to monitor activity in other reporting tools. Third-party tracking pixels... -
Email Blast
Summary Email has proven to be one of the most effective communication channels when it comes to providing information. Leveraging... -
Paid Advertising
Summary Advertising across different mediums is a great way to drive traffic to your website and digital assets. Marketers often... -
On-Demand Nurture in Marketo
Table of Contents 1. Overview and Prerequisites 2. Planning 3. Programs 4. Streams 5. Smart Lists 6. Smart Campaigns Optional...