Introduction to Virtual Event Experience (VEX)
What is Virtual Event Experience (VEX)? PathFactory’s Virtual Event Experience (VEX) leverages all of PathFactory’s existing content activation features, and...
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Create Custom Landing Pages for Your VEX Event
Sometimes when you’re building your VEX event it can be useful to create several different pages in addition to the... -
Using PathFactory Data in your Eloqua Lead Scoring Model
Summary Lead scoring is a key component of an efficient marketing and sales process. By assigning scores to your leads,... -
Nurturing in Eloqua Using PathFactory Engagement Data
Described below are two nurture strategies that allow you to augment traditional Eloqua nurture campaigns with PathFactory engagement data. The... -
Tag your VEX sessions
You can tag your VEX sessions with language, topic, persona, industry, business unit, and funnel stage information. Tags help you... -
How to Create a Virtual (VEX) Event
Want a video walkthrough? Check out this video from our client success team. Getting Started To begin creating a Virtual... -
Sending Data to Salesforce Marketing Cloud using PathFactory Webhooks
In this article we’ll outline the steps needed to send data to Salesforce Marketing Cloud via a PathFactory webhook: Set... -
Set up event registration
Want a video walkthrough? Check out this video from our client success team. Registration Your event home page can be... -
Create custom navigation for your VEX event
Getting Started When building your event in PathFactory, the navigation configuration tab allows you to build custom event navigation. In... -
Create custom session groups for your VEX event
Want a video walkthrough? Check out this video from our client success team. Creating Session Groups VEX Session Groups allow...