If you have a Demandbase account and have licensed the Engagement module in your subscription, you are able to integrate your Demandbase data with your PathFactory instance.

2022 Release Notes: Release T Release T is here and it’s the last one of the year! We have added...

Revenue Intelligence is a crucial and emerging technology category that holds great significance for B2B sales and marketing teams. It plays a vital role in their ecosystems by enabling the capture of buying signals, identification of opportunities, and understanding buying group activity.

In addition to the aggregate views of content engagement and buying signals that PathFactory provides across all of your Salesforce accounts and opportunities, you can also narrow in on insights for a specific account or opportunity. 

With the introduction of PathFactory for Revenue Intelligence comes new data! This means new labels and meanings that you may not yet be familiar with. To ensure that you have a full understanding of the insights captured across your PFRI dashboards, read through our list of definitions

In this article, you will find the most frequently asked questions for the PFRI Beta program, along with their answers.

We've introduced new functionality to enhance your control over PathFactory for Revenue Intelligence (PFRI) content plays based on Landing Page Templates. You can lock or unlock sections and attributes within the sections. This control extends to determining which sections of the Landing Page are included or excluded in the resulting content plays.

For Release U, we are introducing the following new features: New data and dashboards in PathFactory for Revenue Intelligence  - see more analytics at a glance, plus new individual-level journey analytics. Added customization for editing Templated Experiences Landing Pages - try out the new increased editing options. External code support for Templated Experiences - you can now use external code to track performance and engagement in Templated Experiences.

PathFactory provides two ways for users to share content from PathFactory for Revenue Intelligence (PFRI) Account dashboards: Send an email that includes a Content Play link directly to Salesforce contacts or Generate a Content Play link to send out from another system with the appropriate tracking criteria automatically applied.

Welcome to the latest advancements in PathFactory. With our 2023 Release V, we have added the following functionality to PathFactory: Enhanced integrations between Salesforce and PathFactory For Revenue Intelligence for more streamlined content play workflows and the ability to access PFRI contacts and opportunities within embedded views in Salesforce. New fields/data are now available via API v3 updates that integrate and share valuable visitor and page view endpoint data, particularly for Adobe Experience Cloud and Demandbase connections. Overlay and UTM parameter options are now available for Website Campaigns within Standard Experiences to provide Increased control of content titles in Website Tools with the new ability to manage multiple prefix/suffix rules. Preview and sharing options in Templated Experiences for enhanced customization. Elevated content asset security with the introduction of the Content Security Policy (CSP) toggle.