Areas Where Demandbase Data is Applied in PathFactory

• Account-Based Analytics: Demandbase data is included as part of your Account-Based Analytics. Note that this is a paid feature. Contact Support or your Customer Success Manager (CSM) for more information. See more in the following article, Account Based Marketing Solutions. 
• PathFactory for Revenue Intelligence (PFRI): If you’re a mutual customer of Demandbase and PathFactory, Demandbase’s account-matching logic is used within PFRI. This means that when a visitor (who isn’t already a Salesforce contact) is associated with an account in PFRI, Demandbase’s logic is applied, providing consistent and accurate matching. However, for a broader understanding of PFRI and its functionalities, you might find this article helpful.
• Website Tools Personalization: By integrating with Demandbase, you can dynamically segment website visitors and present personalized collections of content. For example, you can display industry-specific content or target key accounts with tailored resources. Read more in the article, Introduction to Segments.
• Custom Field Mapping Support: PathFactory allows you to map custom fields from Demandbase to Account Owner details fields, ensuring better synchronization and utilization of data across systems. Read more in the article, Create PathFactory Segments Using Standard Demandbase Data.

Examples of How to Best Use the Demandbase Integration:

• Use Demandbase data to identify companies exhibiting strong buying signals and create personalized campaigns targeting those accounts with relevant product showcases.
• Segment your audience based on company size and direct small businesses to entry-level solutions while routing enterprises to advanced product offerings.
• Leverage Demandbase’s firmographic insights to launch ABM campaigns targeting decision-makers within high-value accounts with tailored webinars and events.
• Identify seasonal trends within your target industries using Demandbase data, and align your content strategy to address those trends with timely resources and offers.

Demandbase Integration Steps

Step 1: Request Demandbase API Key

Contact support@demandbase.com and request an API key. If you already have an API key, ensure it is updated.

Note: Ask Demandbase to ensure that the Bypass query parameters for IPs toggle is set to Off (it is set to On by default).

Step 2: Provide Your API Key to Your CSM

Once Demandbase provides the API key and confirms the necessary setting has been adjusted, share the API key with your PathFactory Customer Success Manager (CSM).

Your CSM will add the Demandbase API key to your PathFactory instance and guide you on next steps. 

Important Notes

• Demandbase data will start syncing with PathFactory once the integration is configured.
• This integration does not apply to historical data in PathFactory; it only impacts data collected after the integration is active.

By following these steps, you can seamlessly integrate Demandbase with PathFactory and unlock advanced account-based marketing capabilities. For further assistance, contact your CSM.