Route Analytics allow you to track how many visitors are being sent to a Route’s various destinations. This article covers:...

Account Based Analytics, Reports, and Views can be found in several places within the PathFactory application: Account Based Analytics on a...

Account Based Marketing takes insights and action to successfully implement and integrate within any existing marketing strategy. PathFactory has you...

Overview Fast Moving Buyer Alerts are a great way to let sales know about a hot lead. What is an...

Accounts Overview The accounts tab gives you insight into your account penetration, and helps you answer the following questions: Which...

Smart Links are the URLs used when building Routes. Using Smart Links is the third and final step when using...

Summary Account Based Analytics are available in a variety of locations within the PathFactory platform, including Path Analytics. This article covers...

Summary If you have a Demandbase account and have licensed the Engagement module in your subscription, you are able to...

What is Account Based Marketing or ‘ABM’? Account Based Marketing is any marketing exercise, campaign, or strategy that is focused...

This article will cover some initial “crawl” steps in a “crawl-walk-run” strategy to help our customers use PathFactory as a...