If you have a Demandbase account and have licensed the Engagement module in your subscription, you are able to integrate your Demandbase data with your PathFactory instance.

2022 Release Notes: Release T Release T is here and it’s the last one of the year! We have added...

Revenue Intelligence is a crucial and emerging technology category that holds great significance for B2B sales and marketing teams. It plays a vital role in their ecosystems by enabling the capture of buying signals, identification of opportunities, and understanding buying group activity.

This article provides an overview of how to access and use the revenue intelligence dashboards and data available to marketers...

PathFactory provides two ways for you to share content from the PathFactory for Revenue Intelligence (PFRI) account dashboards. 

With the introduction of PathFactory for Revenue Intelligence comes new data! This means new labels and meanings that you may not yet be familiar with. To ensure that you have a full understanding of the insights captured across your PFRI dashboards, read through our list of definitions

In this article, you will find the most frequently asked questions for the PFRI Beta program, along with their answers.

We've introduced new functionality to enhance your control over PathFactory for Revenue Intelligence (PFRI) content plays based on Landing Page Templates. You can lock or unlock sections and attributes within the sections. This control extends to determining which sections of the Landing Page are included or excluded in the resulting content plays.

For Release U, we are introducing the following new features: New data and dashboards in PathFactory for Revenue Intelligence  - see more analytics at a glance, plus new individual-level journey analytics. Added customization for editing Templated Experiences Landing Pages - try out the new increased editing options. External code support for Templated Experiences - you can now use external code to track performance and engagement in Templated Experiences.

PathFactory provides two ways for users to share content from PathFactory for Revenue Intelligence (PFRI) Account dashboards: Send an email that includes a Content Play link directly to Salesforce contacts or Generate a Content Play link to send out from another system with the appropriate tracking criteria automatically applied.