Route Analytics allow you to track how many visitors are being sent to a Route’s various destinations. This article covers:...

Sometimes a website campaign contains out of date content or images, and you no longer want to use it. You...

Summary Website Promoters are a great way to guide visitors from your website into your Content Tracks. These promoters display...

Summary Your website is home to valuable content that you have either created or had developed for you to help...

What are Promoters? Promoters are the tools that allow visitors to navigate your Content Tracks and encourage them to view...

What are Website Campaigns? Website Campaigns let you harness the power of PathFactory’s content promoters directly on your website. They...

PathFactory is a great tool to use in conjunction with your resource center. This will easily allow you web visitors...

Warning PathFactory is transitioning the name of Website Promoters to Website Campaigns. As this transition takes place you’ll find the...

What is the PathFactory Recommendation Service? The PathFactory Recommendation Service is designed with your visitor in mind. Whereas conventional B2B...

You can view several metrics about your website campaigns, to see how they are performing. See below for instructions on...