Website Promoter Analytics

  1. Click on the Website button.
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  2. Click on Analytics.
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  3. For definitions of the Analytics fields see below.


Understanding Website Promoter Analytics

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  • Website URLs – The URL of the website hosting PathFactory promoters.

  • Clicks – Total number of clicks on website promoters hosted on a given URL.

  • Promoter Impressions – The number of times website promoters were presented to visitors on a given URL.

  • Promoter Click Rate – A percentage representing the number of times a website promoter was clicked. This is calculated by dividing the number of clicks by the number of promoter impressions.

  • Content Impressions – The total number of content assets which were displayed in website promoters to visitors on a given URL.

  • Content Click Rate – A percentage representing the number of times a content asset was clicked. This is calculated by dividing the number of clicks by the number of content impressions.

Updated on June 29, 2022

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