Introduction to PathFactory Promoters

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PathFactory Promoters are tools you can use to guide website visitors through Content Experiences, encouraging deeper interaction and preventing disengagement.

Promoters in PathFactory are tools designed to guide visitors through Content Experiences and websites, encouraging interaction and exploration.

There are two types of promoters: Engagement and Re-Engagement. Read examples of each type of promoter below.

Engagement Promoters
You can use the following promoters in Content Experiences (Templated Experiences and Content Playlists), and in Classic Experiences (Recommend and Target tracks):
- Flow: Display a scrollable menu allowing visitors to navigate forward or skip ahead.
- Signposts: Displays Next and Previous buttons for structured navigation.
- Bottom Bar: Displays a collapsible content menu that appears as a thin bar at the bottom of a website page, a Content Experience, or a Classic Experience.
Re-Engagement Promoters
You can use the following re-engagement promoters with Website Tools such as Guide and Concierge, and with Content and Classic Experiences:
- Exit Promoter: Displays a customizable window with suggested content when a visitor tries to leave.
- Inactivity Promoter: Sends a customizable message to re-engage idle visitors.

These promoters provide various ways to keep visitors engaged, whether they are navigating structured Content Experiences or exploring dynamic website features.

Read more details about each promoter in the sections below.

Engagement Promoters

Engagement promoters help visitors navigate through Content Experiences, providing clear and intuitive options to explore your content. These tools ensure visitors can move seamlessly through the experience, whether following a structured path or exploring content freely.

Flow

Flow’s scrollable content menu allows visitors to jump ahead in their Content Experience, or simply use the Next buttons to move forward. Example of scrollable content

Signposts

Signposts are customizable Next and Previous buttons which allow visitors to navigate through content along a linear path. Example of Signposts

Bottom Bar

Bottom Bar is a collapsible content menu which pops up from the bottom of the page. Example of Bottom Bar

End Promoter

The End Promoter allows you to set a URL that will be the destination after the final asset in an Experience is viewed. Example of an End Promoter

Sidebar’s scrollable content menu allows visitors to freely navigate their Content Experience. Example of Sidebar

Topic Sidebar’s scrollable content menu displays topic tags on content, allowing visitors to filter by topics of interest. Example of Topic Sidebar

Re-Engagement Promoters

Re-engagement promoters help you recapture the attention of visitors who may be about to leave or have become idle during their session. These tools help ensure that visitors stay engaged with your content and continue their journey.

Exit

A “Suggested Content” window appears when a visitor tries to navigate away from the Content Experience. This promoter is available to use with Content Tracks, Templated Experiences, Content Playlists, and Website Tools.

Example of Exit Promoter

Inactivity

A customizable message flashes on the Content Experience tab when left inactive. This promoter is available for Content Tracks, Templated Experiences, Content Playlists, and Website Tools.

Example of Inactivity Prompt