What are Promoters?
Promoters are the tools that allow visitors to navigate your Content Tracks and Templated Experiences to encourage them to view additional recommended content.
Think of promoters as the guides through a content track; the promoters you use determine how and when content will be presented to visitors.
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The ability to customize promoters is split into Appearances, Languages, and Links and Sharing. You can also configure how promoters appear and behave on individual content tracks, providing you with another level of customization. |
Why do you use Promoters?
Promoters allow you to plan exactly how your visitors will interact with and move through your content tracks. The ability to customize promoters ensures that you maintain consistent branding, and makes it easy to mix-and-match various appearance, language, and sharing settings to create unique tracks which reflect the goals of specific campaigns.
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If you are using Web Promoters you can customize the look and feel the same way as promoters in Content Tracks. Create and apply an appearance and a language. |
Types of Promoters
Target-Specific Promoters
Flow
Flow’s scrollable content menu allows visitors to jump ahead in their Content Track, or simply use the Next buttons to move forward. 
Example of scrollable content
Signposts
Signposts are customizable Next and Previous buttons which allow visitors to navigate through content along a linear path. 
Example of Signposts
Bottom Bar
Bottom Bar is a collapsible content menu which pops up from the bottom of the page. 
Example of Bottom Bar
End Promoter
The End Promoter allows you to set a URL that will be the destination after the final asset in a track is viewed. 
Example of an End Promoter
Recommend-Specific Promoters
Sidebar
Sidebar’s scrollable content menu allows visitors to freely navigate their Content Track. 
Example of Sidebar
Topic Sidebar
Topic Sidebar’s scrollable content menu displays topic tags on content, allowing visitors to filter by topics of interest. 
Example of Topic Sidebar
Re-engagement Promoters
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There are 2 promoters which are available in both Target and Recommend. These promoters are used to re-capture a visitor’s attention. |
Exit
A “Suggested Content” window appears when a visitor tries to navigate away from the Content Track. 
Example of Exit Promoter
Inactivity
A customizable message flashes on the content track’s tab when left inactive. This promoter is available for Content Tracks and Templated Experiences.
Example of Inactivity Prompt
How do Promoters work?
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1. Set Default Settings |
Set the default settings for each promoter style and create new groups of promoter styles for different Appearances, Languages, and Links and Sharing. |
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2. Use in Tracks |
Turn on the promoter types you want activated in each track. Choose to use either the default settings for a track or select different appearance, language, and sharing groups. |
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3. Customize (Optional) |
Change the promoter text and behavior for a specific track, or even for a specific content asset. |