Why don’t the click-rates in my MAP match my PathFactory data?
What is happening? Marketing Automation Platforms are reporting massive numbers of clicks that don’t correspond to actual engagement data collected...
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Why do some visitors have really long session times?
This FAQ covers why you might see some exceptionally long session times in your analytics.If you have questions about how... -
Why aren’t my analytics exclusions working?
If you’re seeing visitors in your analytics that should be excluded you should check the following: Do you have the... -
Why are there multiple views at the same time from the same visitor?
Scenario In my Visitor Session data I am seeing multiple entries from the same visitor at the same time. Why... -
Website Campaign analytics
You can view several metrics about your website campaigns, to see how they are performing. See below for instructions on... -
View Website Tools analytics reports
Website Journey Tracking has associated analytics reports that allow you to track the journeys of your visitors and review webpage... -
View analytics for your content in Website Tools
Website Tools provides extensive insights into and analysis of your content. The three content dashboards bring together content metadata, compliance... -
Using and Sharing Path Analytics Reports
Overview Path Analytics Reports provide a quick and flexible way to explore and share your PathFactory data. Powered by Looker,... -
Using Account Based Analytics
Account Based Analytics, Reports, and Views can be found in several places within the PathFactory application: Account Based Analytics on a... -
Understanding Route Analytics
Understanding Route Analytics Route Analytics allow you to track how many visitors are being sent to a Route’s various destinations....