Email Blast Summary Email has proven to be one of the most effective communication channels when it comes to providing information. Leveraging...
Paid Advertising Summary Advertising across different mediums is a great way to drive traffic to your website and digital assets. Marketers often...
Introduction to ABM What is Account Based Marketing or ‘ABM’? Account Based Marketing is any marketing exercise, campaign, or strategy that is focused...
Account Based Marketing Solutions Account Based Marketing takes insights and action to successfully implement and integrate within any existing marketing strategy. PathFactory has you...
Using PathFactory In Your ABM Strategy This article will cover some initial “crawl” steps in a “crawl-walk-run” strategy to help our customers use PathFactory as a...
High Value Asset on your Website Summary Your website is home to valuable content that you have either created or had developed for you to help...
Introduction to Website Campaigns What are Website Campaigns? Website Campaigns let you harness the power of PathFactory’s content promoters directly on your website. They...
Using PathFactory for Your Resource Center PathFactory is a great tool to use in conjunction with your resource center. This will easily allow you web visitors...
Glossary ABM Account Based Marketing is a marketing strategy which focuses on targeting key accounts with personalized marketing content. PathFactory is...
How do I set up a custom subdomain? What is a subdomain? A subdomain allows you to make a new subsection of your top-level domain name. Subdomains are...