Implementing Skip Logic in Nurture Campaigns with PathFactory and HubSpot
Summary Skip logic ensures your email nurture campaigns are smarter and more effective by delivering only fresh, relevant content to...
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Form Strategy Best Practices
Best Practices: Form Strategy Nurturing or Email Newsletters The people in your nurturing stream are already known to you so... -
Third Party Tracking Pixels in PathFactory
Clients may choose to add additional tracking to their tracks to monitor activity in other reporting tools. Third-party tracking pixels... -
Using Video Content in Content Tracks
PathFactory Content Tracks will treat any video URL as an asset, allowing you to include rich video content in your... -
Sending Data to Hubspot using PathFactory Webhook
In this article we’ll outline the steps needed to send data to HubSpot via a PathFactory webhook: Create Custom Property... -
Storing PathFactory Data in Hubspot
Lead Data in HubSpot Data from PathFactory (sent through Webhooks) lives on the lead level in Hubspot. You can access... -
Cookie Consent checklist
There are multiple steps to enabling and using PathFactory’s new Cookie Consent feature. Use this list to make sure you... -
Integrating PathFactory and Tableau
Summary This article covers: How to integrate your PathFactory instance with your Tableau Desktop account (to automatically send your PathFactory... -
About iFrame Blocking
Summary PathFactory uses iframes to serve content inside Content Tracks. Some web pages have restrictions that prevent their content from... -
Fast Moving Buyer Alerts in Marketo
Overview Fast Moving Buyer Alerts are a great way to let sales know about a hot lead. What is an...