Storing PathFactory Data in Hubspot

Lead Data in HubSpot

Data from PathFactory (sent through Webhooks) lives on the lead level in Hubspot. You can access this data in HubSpot under Property Settings > Contact Properties.

If you have integrated PathFactory and HubSpot using webhooks, you will receive data on your leads in the custom fields you created.

PathFactory engagement data sent via Form Capture Webhook appears within 2 minutes after the form submission.
PathFactory engagement data sent via Visitor Session Webhook or Visitor Activity Webhook appears 30 minutes after the visitor has finished engaging with any of your PathFactory content tracks.
Hubspot webhook example
Hubspot webhook example
Updated on April 14, 2023

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