What is a Public API Key?
You can now access and push all PathFactory data to any 3rd party system with a public API. Use PathFactory’s...
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Are PathFactory Content Experiences Secure?
PathFactory supports serving Content Experiences over the HTTP and HTTPS protocol. The ‘S’ at the end of HTTPS stands for... -
Why don’t the click-rates in my MAP match my PathFactory data?
What is happening? Marketing Automation Platforms are reporting massive numbers of clicks that don’t correspond to actual engagement data collected... -
PathFactory Experience Folders FAQs
This article answers many common questions about using folders to organize storage of tracks. How many Experiences can be stored... -
Intro to Capture Tags
Summary Warning Capture Tags are a necessary addition to your forms if you are using any kind of external form.... -
Form Conversions
Summary We get a lot of questions around forms—in fact, it’s in the top three for our most common support... -
Using PathFactory Data in your Eloqua Lead Scoring Model
Summary Lead scoring is a key component of an efficient marketing and sales process. By assigning scores to your leads,... -
Nurturing in Eloqua Using PathFactory Engagement Data
Described below are two nurture strategies that allow you to augment traditional Eloqua nurture campaigns with PathFactory engagement data. The... -
Field Merges for External Code and Forms
The PathFactory platform provides field merges that can be used in External Code, Custom HTML Forms, and External URL Forms.... -
Using External Code
Want a video walkthrough? Check out this video from our client success team. Summary Customize the look, feel, and function...