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What is a Public API Key?

You can now access and push all PathFactory data to any 3rd party system with a public API. Use PathFactory’s public APIs to send the valuable metrics generated from your PathFactory Standard Experiences and seamlessly integrate it with virtually any third-party system in your marketing and sales technology stack.

Public APIs are typically stable and versioned to ensure backward compatibility. Changes to the API are managed carefully to avoid breaking existing integrations and to allow developers to migrate to newer versions gradually.

PathFactory data gives you insights into your audience, their content consumption, and other measures to help you determine which visitors are the most sales ready. We saw that this data would be extremely useful to use in any of your 3rd party systems throughout your marketing and sales technology stack, so we now offer Public API!

API stands for Application Programming Interface, which is a set of rules and protocols that allow different software applications to communicate and exchange data with each other. 

The benefits of using PathFactory’s Public APIs are listed below.

Data Insights: By accessing the PathFactory data through the API, businesses can gain deep insights into how their audience interacts with their content. They can track metrics like content engagement, conversion rates, user journey, and other important indicators.

Audience Understanding: The data provided by PathFactory’s Content Tracks gives businesses a better understanding of their audience’s preferences, interests, and content consumption behavior. This information helps in creating personalized and targeted marketing strategies.

Sales Readiness Identification: The metrics and insights derived from PathFactory data enable businesses to identify visitors who are more likely to be sales-ready. This information can be leveraged by the sales team to prioritize leads and focus their efforts on high-potential prospects.

Seamless Integration: The Public APIs allow users to seamlessly integrate PathFactory data with any third-party system they use in their marketing and sales technology stack. This can include customer relationship management (CRM) systems, marketing automation tools, analytics platforms, and more.

Customization and Flexibility: Users can create as many API keys as they need, which means they can customize the integration and push the data to multiple third-party systems simultaneously. This flexibility enables businesses to tailor their data usage based on their specific needs and preferences.

Overall, the availability of Public APIs in PathFactory empowers businesses to harness the power of their content performance data and use it to optimize their marketing and sales efforts across various platforms and systems. This integration of PathFactory data with third-party systems allows for a more comprehensive view of the customer journey and facilitates data-driven decision-making for improved business outcomes.

Ready to get started? 


Reach out to your Customer Service Manager to ensure you have access to Public API Keys.

To begin making API keys, read here.

For more information, read our Public API Key FAQ.

Updated on April 5, 2024

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