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Form Conversions



We get a lot of questions around forms—​in fact, it’s in the top three for our most common support ticket topics! Creating the perfect form isn’t always easy and knowing how to use them, when to use them, and how to optimize them can be tough!

This guide explores the three most common forms use cases we see:

  1. Content Downloads
  2. Demo or Free Trial Requests
  3. Event or Webinar Registration

If you’ve wondered any of the following, this guide is for you:

  • How do I ungate (responsibly)?
  • How can I qualify quality leads?
  • How do I better educate my leads?

Ready to get started with Standard Forms? Read Introduction to Forms.

Updated on June 26, 2023

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