Product Release Notes Version 28 – March 20th, 2018
The following are included in the Release 28 on March 20th, 2018. In this release, we have two improvements to...
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Product Release Notes Version 45 – November 20, 2018
Our latest product release successfully went live on November 20th, 2018. Language Improvements We have added the ability for users... -
Using PathFactory Data in your Eloqua Lead Scoring Model
Summary Lead scoring is a key component of an efficient marketing and sales process. By assigning scores to your leads,... -
Nurturing in Eloqua Using PathFactory Engagement Data
Described below are two nurture strategies that allow you to augment traditional Eloqua nurture campaigns with PathFactory engagement data. The... -
2022 Release Notes: Release A
Ok be honest… how many times this year have you written 2021 and then had to cross it out? Happy... -
2021 Release Notes: Release K
As we wind up September, the PathFactory team is gung ho to make it one to remember! Not only does... -
2021 Release Notes: Release J
We’re back with Release J. For those of you keeping track, we skipped Release I out of respect for those... -
2022 Release Notes: Release C
Spring is here, along with tales of four leaf clovers and leprechauns. Although they seem to spread cheer and mischief... -
Sending Data to Salesforce Marketing Cloud using PathFactory Webhooks
In this article we’ll outline the steps needed to send data to Salesforce Marketing Cloud via a PathFactory webhook: Set... -
Sending Data to Eloqua using PathFactory Webhooks
In this article we’ll outline the ways to send data to Eloqua via a PathFactory Webhook. Step 1: Creation of...