A unified view of the role of content in the buyer’s journey across all channels Path Analytics provides actionable insights...

Summary Now that you’ve built your content track, you’re ready to publish it! This article covers: How to preview your...

PathFactory provides the ability to tag your content assets and highly recommends well-maintained tagging as a best practice to fuel optimized personalization, content management, and reporting. There are 11 different types of tags; 9 of the tag types are customizable by administrators (Added By, Topic, Content Type, Product, Solution, Business Unit, Persona, Industry,  and Estimated Cost), and 2 are non-customizable (Language and Funnel Stage). 

PathFactory webhooks capture and transfer engagement data to external systems, such as Marketing Automation Platforms (MAPs). They streamline data sharing,...

Thanks for joining us as we “spring ahead” into 2021 with Release C. As always the features we jam into...

Fast-Moving Buyer (FMB) Alerts are a feature in PathFactory that allows marketers to automate notifications to sales teams when a...

Webhooks are simple APIs to push real-time information from one application to another. They are represented by HTTP-URLs which are...

Many mutual customers of PathFactory and Bizible wish to create Bizible attribution touchpoints based on what is happening inside PathFactory...

This article outlines the steps needed to set up a Marketo Custom Object integration using the API integration between PathFactory...

In this article we’ll outline the ways to send data to Eloqua via a PathFactory Webhook. Step 1: Creation of...