What are Webhooks?

Webhooks are simple APIs to push real-time information from one application to another. They are represented by HTTP-URLs which are used to catch events from cloud applications. The data format is typically JSON.

Webhooks allow your PathFactory platform to automatically connect with your third party system and send data every time someone visits or interacts with your PathFactory Content Track. The division of webhooks into three separate categories allows for more granular data to be collected, which gives you more detail on your visitors and makes it easier to organize and glean insights from your data.

Create a webhook for each webhook type to connect with your external system. You only need one of each webhook type; for example, any action you have defined as an important Visitor Activity will be sent with the single Visitor Activities Webhook.

A webhook is triggered by an event—someone visiting your content track, someone filling out a form in your content track, or engaging with your content in a way you have defined as significant (as defined by your Visitor Activities).
The data collected for a particular event is sent from PathFactory to the external system you connected it with.

You must have a form in your external system which has all the form fields that are being shared by the webhook. Create this form before creating webhooks.

More Information on Webhooks

How do Webhooks relate to Integrations?

Webhooks are a type of integration. “Integrations” refers to the ability to connect two systems so that they can work together, and a webhook is a way of automatically sharing data between PathFactory and any external system you use to manage prospect data.

How do Webhooks relate to Visitor Activities?

One type of webhook (the Visitor Activity Webhook) is triggered by Visitor Activities. You can define as many different visitor activities as you want, but you only need one webhook (a Visitor Activity webhook) to send all that data to your external system. Visitor activities are all the different ways that visitors are interacting with your content that you have defined as important, and the webhook is simply the channel that delivers all that event data to your external system.

Updated on July 19, 2023

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