Why don’t the click-rates in my MAP match my PathFactory data?
What is happening? Marketing Automation Platforms are reporting massive numbers of clicks that don’t correspond to actual engagement data collected...
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Content Library Insights
Content Library Insights provides a clear overview of your content assets, helping you assess their performance and effectiveness. This feature... -
How To View Performance Analytics for Your Content Using Website Tools
Website Tools dashboards deliver tailored insights that help you better understand your website’s content performance. This guide provides a detailed... -
How to View Website Tools Analytics Tabs
Website Journey Tracking has associated analytics reports that allow you to track the journeys of your visitors and review webpage... -
2022 Release Notes: Release A
Ok be honest… how many times this year have you written 2021 and then had to cross it out? Happy... -
Introducing: Path Analytics
A unified view of the role of content in the buyer’s journey across all channels Path Analytics provides actionable insights... -
How to Access Reporting and Analytics for Target Tracks
Use this guide to quickly access analytics data for your Target Tracks and view key consumption metrics. For details on... -
2021 Release Notes: Release D
They say that April showers bring May flowers, but they also bring exciting enhancements from the PathFactory team! Dive into... -
Analyze and Visualize Website Tools’ Analytics Data with API Integration
If you want to analyze and visualize Website Tools’ analytics data within your own visualization tools, use PathFactory’s API to... -
2021 Release Notes: Release L
Was it just us, or did you blink and then it was November? It’s been a busy time here at...