Website Journey Tracking has associated analytics reports that allow you to track the journeys of your visitors and review webpage content performance.
The following analytic tabs are available in Website Tools.
- Overview: a high-level summary of visitor and content data
- Content: a detailed summary of content performance
- Accounts: a detailed summary of account engagement
If you’ve purchased Guide and Concierge, you can also access the Recommendations report, which helps you understand the engagement with and effectiveness of PathFactory’s micro-personalized recommendations on your website.
Access Analytics Reports
You can access the analytics reports in two ways.
- Navigate to Website Tools.
- In the top right, select Analytics. The Overview report loads.
- At the top, select any of the top tabs to view their details.
For details about each of the analytic tab, refer to How to View Performance Analytics for your Content Using Website Tools.
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