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View Website Tools analytics reports

Website Journey Tracking has associated analytics reports that allow you to track the journeys of your visitors and review webpage content performance.

The following reports are available:

  • Overview: a high-level summary of visitor and content data
  • Content: a detailed summary of content performance
  • Accounts: a detailed summary of account engagement
  • Visitors: a detailed summary of visitor engagement

If you’ve purchased Guide and Concierge, you can also access the Recommendations report, which helps you understand the engagement with and effectiveness of PathFactory’s micro-personalized recommendations on your website.

Access analytics reports

You can access the analytics reports in two ways.

  1. Navigate to Website Tools.
  2. Find the domain for which you wish to view analytics and select Manage.
  3. In the top right, select Analytics. The Overview report load.
  4. In the top right, use the dropdown to switch between the different reports.

You can also use the main navigation bar and navigate to Path Analytics > Website Tools.

Updated on April 6, 2023

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