Website Tools provides comprehensive analytics regarding your content, enabling you to make better informed marketing strategies and effective business decisions. By leveraging these dashboards, you will gain a thorough understanding of your content’s performance, pinpoint specific areas for improvement, and access actionable insights for optimizing your marketing efforts.

To access Website Tools analytics dashboards, log in to PathFactory, expand the Analytics section in the main navigation menu, and then select Website Tools.

Analytics Tabs 

Each of the Website Tools analytics tabs offers critical metrics and detailed insights into various aspects of your website’s performance. These tabs enable you to evaluate the effectiveness of your content, understand user engagement, and make informed marketing decisions. From assessing the configuration of your components to analyzing traffic patterns and understanding user behavior, these tools empower you to refine your marketing strategies and elevate the overall visitor experience.

Configuration Tab

On this tab, you’ll see a summary of your website’s core components and paths, showing how many are set up and currently active.

• Website Paths: This card displays the total number of website paths configured, along with the number currently active.
• Website Components: This card displays the overall number of components set up on your site, with a breakdown of how many are actively in use.

Traffic Summary Table

This table displays which website paths are capturing the most attention. This table lists the following data:

• Property Name and URL Path: Understand where your visitors are going.
• Engagement Metrics: Track unique visitors, total page views, clicks, and click-through rates (CTR%).
• Guide and Concierge Usage: Guide Status and Concierge Status columns display whether visitors engage more with Guides or Concierges.

Note: To sort the columns, hover over a column heading and then click the sorting icon that appears, as shown in the screen capture below.

Recommendation Impact Tab

On this tab, you can gain insights into how well your recommendations are performing.

• Average Page Views Per Session: See how many additional page views are generated, with metrics indicating improvements or a decline in page views.
• Average Session Time: Monitor whether session durations have extended over time, and see how your session time is trending – up or down.
• Bar graphs: These graphs help simplify your analysis, providing at-a-glance views of overall CTRs, as well as engagement time metrics for Guides and Concierges.

CTR Analysis

Further down the Recommendation Impact tab you’ll see the Click-Through-Rate (CTR) Breakdown analytics, as shown below. 

The visuals show the number of page views that a Recommendation is configured to appear on; and then how many of those page views were actually seen by visitors (i.e., Impressions). Finally, it shows how many page views with impressions resulted in clicks.

Note: A Recommendation is considered to have “appeared on” or “was displayed on” a page if it was loaded and rendered in the visitor’s view while they were on a page that is tracked for analytics. For the engagement to be counted, the page must register a valid page view (i.e., it meets the criteria for a tracked session). This ensures that the recommendation’s impression is only counted when it’s part of a meaningful interaction.

The Second row shows the same logic but for Overall Engagement Time, Engagement Time with Guide and Engagement Time with Concierge. 

Reach Tab

On this tab, you gain a better understanding of who is engaging with your content.

• Engagement by Accounts: Compare current engagement metrics with previous periods to identify trends.
• Visitor Interaction with Recommendations: Track how visitors are engaging with your recommendations and compare these metrics over time.
• Personalized Visits Breakdown: Review a detailed breakdown of personalized visits, showcasing the top 10 accounts and the top 10 known visitors.

Effectiveness Tab

On this tab you can assess the performance of your content components and recommendations.

• Overall CTR on Recommendations: Analyze the percentage of overall CTR alongside the total impressions to gauge effectiveness.
• Guide and Concierge CTRs: Get specific metrics for CTR on Guides and Concierges, along with their exact impression numbers.
• Recommendation Type Analysis: A bar graph visualizes the CTR by recommendation type, making it easy to identify which strategies are working best.

Recommendation Journeys Tab

On this tab you can visualize the paths visitors take through your content.

• Recommendation Journeys: A graphical overview of visitor recommendation journeys allows you to more closely analyze visitor behaviors and patterns around  the engagement paths they take.
• Page View in Session Index: This table displays key metrics including Page Views with Impressions, Page Views Clicked from Recommendations, and the corresponding Click-Through Rate.

Accounts Tab

On this tab you can access vital metrics about your audience.

• Top Metrics Overview: At a glance, view unique accounts, unique visitors, total assets consumed, and overall engagement time.
• Detailed Tables: Two tables provide a comprehensive breakdown of account statistics. The first focuses on metrics specific to your accounts, while the second details content consumption across all PathFactory Experiences, including company name, experience type, location, industry, revenue, and more.

How to View and Download Data Reports

Downloading data reports enables you to capture, customize, and analyze key metrics directly from your dashboard. Follow these steps to select, format, and download the data points most relevant to your needs.

Follow the steps below to view and download data from Website Tools analytics.

1. Consider which data point you want to look at. Hover your mouse over the 3 dots associated with that item. Then you can download a copy of the data to your computer, see an expanded view, or refresh the given data.

   

2. The Download Active Components menu opens. Using the Format dropdown menu, select the format in which you want to receive the data report.

   

3. To proceed with the data download as is, click Download. To access settings such as formatting and length of the data report, click the arrow next to Advanced Data Options. To leave without downloading any data, click Cancel.

   

4. If you click Advanced Data Options, the following menu appears.

   

5. The Download menu options include the following settings. Select as many as you wish to get the desired effect:
   • Results: Select whether you’d like visualizations applied, as displayed in the data table.
   • Data Values: Choose Formatted or Unformatted data.
   • Number of Rows to Include: Select from Current Result Table, All Results, or Custom.
6. When you’re finished setting up the download specifics, click Download to proceed. To exit without downloading, click Cancel.
7. Once you click Download, a file will automatically download to your machine.

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