Is getting a B ever better than getting an A? In this case we think it might be! PathFactory is...

For our first product release of 2019, we’re happy to announce that every update was sourced from the Ideas Portal!...

What is happening? Marketing Automation Platforms are reporting massive numbers of clicks that don’t correspond to actual engagement data collected...

Content Library Insights provides a clear overview of your content assets, helping you assess their performance and effectiveness. This feature...

Website Journey Tracking has associated analytics reports that allow you to track the journeys of your visitors and review webpage...

A unified view of the role of content in the buyer’s journey across all channels Path Analytics provides actionable insights...

Website Tools provides comprehensive analytics regarding your content, enabling you to make better informed marketing strategies and effective business decisions....

They say that April showers bring May flowers, but they also bring exciting enhancements from the PathFactory team! Dive into...

Use this guide to quickly access analytics data for your Target Tracks and view key consumption metrics. For details on...

Ok be honest… how many times this year have you written 2021 and then had to cross it out? Happy...