Why don’t the click-rates in my MAP match my PathFactory data? What is happening? Marketing Automation Platforms are reporting massive numbers of clicks that don’t correspond to actual engagement data collected...
Content Library Insights Content Library Insights provides a clear overview of your content assets, helping you assess their performance and effectiveness. This feature...
How To View Performance Analytics for Your Content Using Website Tools Website Tools dashboards deliver tailored insights that help you better understand your website’s content performance. This guide provides a detailed...
How to View Website Tools Analytics Tabs Website Journey Tracking has associated analytics reports that allow you to track the journeys of your visitors and review webpage...
2022 Release Notes: Release A Ok be honest… how many times this year have you written 2021 and then had to cross it out? Happy...
Introducing: Path Analytics A unified view of the role of content in the buyer’s journey across all channels Path Analytics provides actionable insights...
How to Access Reporting and Analytics for Target Tracks Use this guide to quickly access analytics data for your Target Tracks and view key consumption metrics. For details on...
2021 Release Notes: Release D They say that April showers bring May flowers, but they also bring exciting enhancements from the PathFactory team! Dive into...
Analyze and Visualize Website Tools’ Analytics Data with API Integration If you want to analyze and visualize Website Tools’ analytics data within your own visualization tools, use PathFactory’s API to...
2021 Release Notes: Release L Was it just us, or did you blink and then it was November? It’s been a busy time here at...