Website Tools

Guide is a content promoter that helps you recommend relevant content to users directly on your website. It appears on...

The PathFactory Recommendation Service is designed with your visitor in mind. Whereas conventional B2B marketing is focused on how the...

Promoters are the tools that allow visitors to navigate your Content Tracks and encourage them to view additional content. The Inactivity promoter is also available for Templated Experience Content Pages. 

You can add a call-to-action (CTA) buttons to Guide, Templated Experiences and Content Playlists. You can choose between three behaviors...

Guide and Concierge are a feature within Website Tools. These components are turnkey user interface elements you can add to...

Configuring your content is a prerequisite for Website Tools to make recommendations and for using Guide and Concierge. When setting up your content, you are setting guardrails around which groups of content can be recommended.

You can control the appearance of both Guide and Concierge to match the look, feel, and brand of your website....

Website Tools, powered by the PathFactory tracking script, automatically analyze your website’s content and visitor interactions. The tracking script enables...

Guide and Concierge serve recommended content to your visitors. To learn more about these components, read Introduction to Guide and...

You can use the language settings within the PathFactory platform to localize Guide. At this time, language changes only apply...