Introduction to Promoters

Contents

What are Promoters?

Promoters are the tools that allow visitors to navigate your Content Experiences – Content Tracks, Templated Experiences and Content Playlists – to encourage them to view additional recommended content.

Think of promoters as the guides through an Experience; the promoters you use determine how and when content will be presented to visitors.

Note

The ability to customize promoters is split into Appearances, Languages, and Links and Sharing. You can also configure how promoters appear and behave on individual Content Experiences, providing you with another level of customization.

Why do you use Promoters?

Promoters allow you to plan exactly how your visitors will interact with and move through your Content Experiences. The ability to customize promoters ensures that you maintain consistent branding, and makes it easy to mix-and-match various appearance, language, and sharing settings to create unique content assets that reflect the goals of specific campaigns.

Note

If you are using Web Promoters you can customize the look and feel the same way as promoters in Content Experiences. Create and apply an appearance and a language.

Types of Promoters

Target-Specific Promoters

Flow

Flow’s scrollable content menu allows visitors to jump ahead in their Content Experience, or simply use the Next buttons to move forward. Example of scrollable content

Signposts

Signposts are customizable Next and Previous buttons which allow visitors to navigate through content along a linear path. Example of Signposts

Bottom Bar

Bottom Bar is a collapsible content menu which pops up from the bottom of the page. Example of Bottom Bar

End Promoter

The End Promoter allows you to set a URL that will be the destination after the final asset in an Experience is viewed. Example of an End Promoter

Sidebar’s scrollable content menu allows visitors to freely navigate their Content Experience. Example of Sidebar

Topic Sidebar’s scrollable content menu displays topic tags on content, allowing visitors to filter by topics of interest. Example of Topic Sidebar

Re-engagement Promoters

Note	There are 2 promoters which are available in Target and Recommend tracks, and Templated Experiences and Content Playlists. These promoters are used to re-capture a visitor’s attention.

Exit

A “Suggested Content” window appears when a visitor tries to navigate away from the Content Experience. This promoter is available to use with Content Tracks, Templated Experiences, and Content Playlists.

Example of Exit Promoter

Inactivity

A customizable message flashes on the Content Experience tab when left inactive. This promoter is available for Content Tracks, Templated Experiences, and Content Playlists.

Example of Inactivity Prompt

Learn how to add these re-engagement promoters to your Templated Experiences and Content Playlists in the article How to Add Exit and Inactivity Promoters to Templated Experiences and Content Playlists.

How do Promoters work?

1. Set Default Settings

Set the default settings for each promoter style and create new groups of promoter styles for different Appearances, Languages, and Links and Sharing.

2. Use in Content Experiences

Turn on the promoter types you want activated in each Content Experience. Choose to use either the default settings for a Content Experience or select different appearance, language, and sharing groups.

3. Customize (Optional)

Change the promoter text and behavior for a specific Content Experience, or even for a specific content asset.