Path Analytics FAQ What is Path Analytics? Path Analytics provides a unified view of the role of content in the buyer’s journey and...
Enabling BDR/AEs To Collect PathFactory Engagement Data On Sales Outreach It would not surprise me if a lot of you are already doing this, but since it took a lightbulb...
Building content tracks for Social Media/Digital Ads Why give your prospects just a snack when you can give them a buffet of delicious content to consume! Use...
2022 Release Notes: Release Q What’s new? New navigation on main menu bar Standard Experiences (formerly Campaign Tools) The PathFactory team is hard at work...
2022 Release Notes: Release R R is for refreshment! This release has several interface and navigation improvements, starting with the Path Analytics menu. Within Path...