Path Analytics FAQ
What is Path Analytics? Path Analytics provides a unified view of the role of content in the buyer’s journey and...
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Enabling BDR/AEs To Collect PathFactory Engagement Data On Sales Outreach
It would not surprise me if a lot of you are already doing this, but since it took a lightbulb... -
Building content tracks for Social Media/Digital Ads
Why give your prospects just a snack when you can give them a buffet of delicious content to consume! Use... -
2022 Release Notes: Release Q
What’s new? New navigation on main menu bar Standard Experiences (formerly Campaign Tools) The PathFactory team is hard at work... -
2022 Release Notes: Release R
R is for refreshment! This release has several interface and navigation improvements, starting with the Path Analytics menu. Within Path...