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Building content tracks for Social Media/Digital Ads

Why give your prospects just a snack when you can give them a buffet of delicious content to consume!

Use a Content Track as the destination click for a social post or digital ad. Consider letting visitors look at one piece of content, such as an infographic, for “free” and then adding a form on the more important asset within the Content Track.

Who is the Target Audience?

  • Typically early stage prospects with varying degrees of knowledge and interest about your company, products and services.

What Channels Will You Use to Promote?

  • Twitter, LinkedIn, Facebook, any social media that allows a URL, display ad banners, retargeting ads, etc.

Content Required:

  • 4-6 related assets, mostly aimed at Top of Funnel audience
  • Lead capture form

Measurements of Success

  • Average assets viewed >1
  • Amount of time visitors are spending with the content (engagement time)
  • Form submissions compared to the conversion rate of other social/digital campaigns
Updated on November 18, 2022

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