Path Analytics FAQ
What is Path Analytics? Path Analytics provides a unified view of the role of content in the buyer’s journey and...
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Enabling BDR/AEs To Collect PathFactory Engagement Data On Sales Outreach
It would not surprise me if a lot of you are already doing this, but since it took a lightbulb... -
Building content tracks for Social Media/Digital Ads
Why give your prospects just a snack when you can give them a buffet of delicious content to consume! Use... -
2022 Release Notes: Release Q
What’s new? New navigation on main menu bar Standard Experiences (formerly Campaign Tools) The PathFactory team is hard at work... -
2022 Release Notes: Release R
R is for refreshment! This release has several interface and navigation improvements, starting with the Path Analytics menu. Within Path... -
2023 Release Notes: Release E
This release focuses on capturing more data about your visitors through Forms, Webhooks, and Reports. New Standard Form Fields When... -
How to Integrate Drift Chat into PathFactory Experiences
Drift is a cloud-based solution that helps businesses automate sales processes by adding live chat windows to websites. You can add Drift chat functionality as an overlay to any of your PathFactory Standard Experiences. This addition can help transform audience engagement by integrating content insights with real-time conversational marketing, increasing customer loyalty.