Website Tools are smart content navigation features you can add to your website to guide your visitors more effectively through your available content and track their engagement.
Website Tools automatically analyzes your website’s content, shows you which visitors are engaging with your site and how they’re engaging, and intelligently recommends the next best content to visitors. Website Tools addresses the need for self-exploration and education, which accelerates the buying journey.
Learn more about Website Tools, how it works, and what it can do for you.
Key Components of Website Tools
Website Tools include various features that work together to create a seamless and personalized browsing experience for your visitors. Here’s a breakdown of these components:
Website Journey Tracking
Website Journey Tracking is a core part of Website Tools that lets you monitor each visitor’s path through your content. By adding a PathFactory tracking script to the pages you want to analyze, you collect valuable data on visitor engagement, behavior, and firmographics. This data gives you a detailed picture of visitor activity and preferences, feeding into PathFactory’s recommendation engine to generate personalized content suggestions.
Additionally, this data can be integrated with external systems, such as marketing automation platforms and data visualization tools, to provide analytics reports and engagement strategies.
Guide and Concierge
The Guide and Concierge components within Website Tools offer tailored content recommendations to your visitors, helping them find valuable resources based on their interests and activity. These tools support different types of recommendations, including:
- Recommended for You – Personalized suggestions based on visitor history
- Trending Content – Popular content within specific accounts, industries, or regions
- Related Content – Additional resources aligned with the current content
- Visitor History – Allows visitors to easily access previously viewed content
For more information on how to use this feature, check out Introduction to Guide and Concierge.
Re-Engagement Promoters
Additionally, you can enhance Website Tools by adding re-engagement promoters – Exit and Inactivity – optional elements that encourage visitors to continue engaging with relevant content. Promoters act as customizable prompts, such as notifications to re-engage idle visitors or content suggestions when they attempt to exit. Together, these tools create a more dynamic and personalized experience on your site.
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