Released on December 3, 2024
Winter Launch 2024 has arrived, bringing a flurry of exciting new features! From customizable templates to enhanced analytics, this release is packed with tools to help you sleigh your marketing goals. Check out our Winter 2024 Launch Product Tour below!
Launch Campaigns Faster with Preset Templates – We’ve added five new out-of-the-box use-case specific templates to help you quickly set up a Landing Page for a Templated Experience: 1-to-Many, 1-to-1 Campaign Starter, Demand-Gen Starter, Event Registration, and Event Follow-Up. These prebuilt yet fully customizable layouts will help you jumpstart experience creation for your marketing campaigns. To find out how to access and use these new experience templates, refer to the article, Introduction to Themes.
Add Conversations and Content Recommendations to Any Page with the ChatFactory AI Agent Widget – ChatFactory now includes automated experience creation for known buyers, flexible widget configurations, additional form strategies, and message customization for cookie consent and unknown responses. Governance settings and user profiles improve access control and personalization. To read all about these new features and how to implement them, read the article, ChatFactory Quick Start Guide.
Customize Your Content Library Views – Every user can now set up and save a personalized Content Library view that will display at login. Users just have to select the fields/columns they want to display, and drag and drop them to modify their order. Please note that certain default fields, such as the internal name, are always required. For more details on customizing your Content Library default view, refer to the article, Tutorial: How to Manage Assets, Tagging and Taxonomy in Your PathFactory Content Library.
Improve Your Content Library Insights with a New Content Inventory Report – Use the new Content Audit Report to discover which content assets are performing at their best and identify those that haven’t been used in a while. Easily gain insights that can help you make informed content planning decisions and ensure that your content is fresh and relevant. To find out details on how to perform a content audit, read the article, Content Library Insights.
Save Custom Filter Settings in PathFactory for Revenue Intelligence Data Views – You can now create and save custom filter sets in PathFactory for Revenue Intelligence (PFRI) for quick access to customized filtered views of your data in the Accounts and Opportunities tabs. Mutual customers of 6sense and PathFactory can also filter by Segments created in 6sense. For more information on setting, saving, showing, and hiding filters in PFRI, refer to the article, Introduction to Accounts, Opportunities & Buyer Insights Dashboards in PathFactory For Revenue Intelligence.
Upgraded Analytics for Target and Recommend Tracks – Delve into your content’s effectiveness and understand audience engagement more comprehensively. You can quickly see and assess the overall performance of your tracks and identify the top ten performing tracks. To see details on how to access the analytics, read the articles: How to Access Analytics for Target Tracks and How to Access Analytics for Recommend Tracks respectively.
Adjust Font Styles for Desktop and Mobile in Themes – You can now set different font styles for desktop and mobile views within the same Templated Experience and Content Playlist by editing their Theme. This allows you to tailor the text to be formatted appropriately for each device type, ensuring consistency and readability across all screen sizes. For detailed instructions, read the article, Introduction to Themes.
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