Target Tracks are collections of content that you have selected and organized to provide your visitors with a specific content journey. As a type of Classic Experience in PathFactory, Target Tracks offer you complete control over which content your visitors see and the order in which they move through it. This is a more controlled approach than another type of Classic Experience, Recommend Tracks, which use our machine-learning algorithm to recommend specific content to your visitors dynamically based on their viewing behavior.
When do you use Target Tracks?
Target Tracks are best suited for situations where you already have insights into your visitors and can confidently design an optimized content journey for them. When you know what content your visitors are interested in and the ideal order to present it, Target Tracks provide the perfect way to deliver a structured, story-driven experience.
Target is ideal when you already have knowledge about your visitors, and are able to confidently create an optimized content track for them. You know which content your visitors are interested in, and you know the best order in which to present it.
Target Tracks are ideal for telling a story with content.
How do Target Tracks work?
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1. Build |
Select content from the Content Library and determine the order of the content. Select promoters and add a form (optional). Choose language, appearance, and sharing settings. |
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2. Configure |
Customize your experience by overriding the default settings. Change the text and behavior of promoters, forms, and even individual assets. |
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3. Share and Measure |
Publish and share your content track. Measure your track’s performance in Pathfactory’s Analytics. |
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