Website Tools are advanced content navigation and recommendation features that you can use to enhance and track visitor interactions on your website. These tools help visitors find relevant content, stay engaged, and move smoothly through their journey. 

Using Website Tools, you can track visitor behavior, tailor content recommendations, and gain insights into engagement—all with the goal of creating a more personalized experience that supports self-guided learning and accelerates the buying process.

Key Components of Website Tools

Website Tools work through several interconnected components, each designed to help you create a seamless and intuitive browsing experience. Together, these components empower you to create a personalized, data-driven experience that supports visitor self-exploration and accelerates the buying journey.

Website Journey Tracking

By tracking your visitors’ journeys through your content, you’ll see which content assets are providing the biggest impact. For a quick introduction to this feature, read the article, About Website Tracking. 

To amplify the value of these insights, Website Tools enable you to send collected analytics data to external platforms, such as a marketing automation platform (MAP) or data visualization tools, via API. This integration supports seamless alignment with your broader marketing strategies and helps create a more comprehensive view of your customer data.

Content Analysis 

Website Tools analyze and organize website content into a structured dataset that’s easy for both people and AI to understand. With content analysis, you gain insights into the taxonomy, topics, and content types that resonate with different members of your buying committees, helping you refine and focus your content strategy. To read more about content analysis and analytics available in Website Tools, read the article, How To View Performance Analytics for Your Content Using Website Tools.

Recommendation Service

Using AI and Machine Learning, the Recommendation Service suggests the most relevant content for each visitor based on their identity, company affiliation, past content interactions, and overall journey. These intelligent recommendations enable your visitors to engage with content that matches their needs, guiding them toward a deeper connection with your brand. For more on how the Recommendation Service works, see the article, Introduction to the PathFactory Recommendation Service.

Concierge and Guide

Pre-built, configurable Concierge and Guide enable you to create different content experiences for pages of your website. With these visualization tools, deploying Website Tools becomes seamless, and you can quickly set up end-user experiences that deliver content in an intuitive, visually engaging way. To see configuration instructions for Concierge and Guide, read the article, Add Guide and Concierge to your Website.

Understanding Website Properties and Website Paths

When you set up the Website Tools for a website, it’s helpful to think of your website and its pages as Website Properties and Website Paths. 

• Website Properties are websites or domains you want to optimize with Website Tools. Each Website Property is a unique site.
• Website Paths are sections or pages within a Website Property where you want to apply or adjust specific Website Tools configurations. Website Paths make it easy for you to customize how these tools behave on different parts of your site, providing tailored navigation and content experiences that align with each visitor’s journey.

How to Access Website Tools

To access Website Tools in your dashboard and start setting up personalized experiences for your website visitors, follow this step.

1. On the left-side menu expand the Content Experience menu, and then select Website Tools. 

How Add Website Tools to a Website Property

Once you have access to Website Tools, the next step is to add these tools to a specific Website Property. To do this, follow the steps below.

1. Navigate to Website Tools. To add Website Tools to a Website Property, click Add Property.
   

   

    

    

2. The Add Property popup menu opens. Select the features you want to enable for this website (Website Journey Tracking, Cookie Consent, and more), and how you want the external links to appear (Open in Current Window, Open in a New Tab, Open in Overlay). When you are finished, to save the new property click Add Property. To leave without saving, click Cancel.
   

   

    

    

3. If you have saved the new property, it will appear in the list of Website Properties. Follow the instructions in the next section to add, set up, and remove Website Tools from your Website Property.

How to Manage Website Paths for a Website Property

After adding Website Tools to a Website Property, you can customize their functionality for different pages on the site by using Website Paths. 

To add, set up, and remove Website Paths from a Website Property, follow the steps below.

1. Navigate to Website Tools. On the property you want to modify, click its Manage button.
   

   

    

2. At the top left of the screen beside the domain name, select Add Website Path.
   

   

    

3. The General Settings menu opens.
   

   

   Here you select which Website Tools and promoters you want to add to the given website: 

   • Guide – Displays personalized content suggestions to your visitors, based on the visitor’s browsing history, helping them find related or popular content on your site. 
   • Concierge – Acts as an on-page assistant, directing visitors to high-value content, such as trending resources or recommended sections, enhancing their browsing experience.
   • Inactivity – Notifies visitors with a message on the given browser tab if they’ve been inactive for a specified time, encouraging them to re-engage with the browser tab on which your website is displayed.
   • Exit – Displays a pop-up message with recommended content when visitors are about to leave, aiming to keep them on the website by providing relevant suggestions.

    

4. Proceed to set the behavior of the components or promoters you have added in the first step by completing the information in their respective menus.
   

   

    

    

5. When you have finished setting up the Website Tools and promoters, to finish adding them to your website, scroll to the Publish Components menu and then click Save. To exit the process without saving, click Cancel.

   

6. Visit the website to which you have added Website Tools, to make sure you have achieved the desired effect. You can adjust these settings at any time. 

Note: For tips on how best to use Website Tools, Guide, read the article, Website Tools Best Practices.

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