What is Website Journey Tracking?
Website Journey Tracking allows you to create a holistic view for visitor and account engagement on your website. PathFactory’s tracking script collects engagement, behavioural, and firmographic data to provide you with a comprehensive picture of your website visitors. The analytics included with Website Journey Tracking help you to understand how key accounts, industries, and company sizes are engaging with your website.
Website Journey Tracking is also leveraged by PathFactory’s Recommendation Service to power AI-driven content recommendations to website visitors.
When do you use Website Journey Tracking?
Website Journey Tracking is best used when you are looking for deeper insight in your website visitor behaviour. Once the tracking script is installed, Website Journey Tracking will begin tracking data that you can use to inform marketing and sales efforts based on engagement across your entire website.