Personalization

Smart Links are the URLs used when building Routes. Using Smart Links is the third and final step when using...

PathFactory’s Routes feature gives you the ability to direct your visitors to different content tracks based on which visitor segments...

Segments give you the ability to identify and group visitors based on attributes you define as significant. Account identification within...

Segments give you the ability to identify and group visitors based on categories you define as significant. Each segment is...

Are you interested in enhancing your Experiences with simple additions using External Code snippets in your PathFactory instance? Check out this list of frequently requested code snippets by our valued customers. 

PathFactory Dynamic Personalization is a key feature that enables marketers to create and use just one template  that dynamically personalizes...