Using PathFactory Data in your Pardot Lead Scoring Model
Summary Lead scoring is a key component of an efficient marketing and sales process. By assigning scores to your leads,...
Pardot Integration
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Storing PathFactory Data in Pardot
Summary This article describes where PathFactory engagement data appears in Pardot. Your PathFactory engagement data will only appear in Pardot... -
Sending Data to Pardot with Webhooks
Summary In this article we’ll outline the steps needed to send data to Pardot via a PathFactory webhook with the... -
Fast Moving Buyer Alerts in Pardot
Fast-Moving Buyer (FMB) Alerts are a feature in PathFactory that allows marketers to automate notifications to sales teams when a... -
PathFactory-Pardot Integration
Summary There are 2 primary ways to send your PathFactory data to your Pardot Account: Webhooks Send data triggered by... -
Pardot Email Nurture Campaigns Using Skip Logic
An email nurture campaign is a strategic series of automated email messages designed to cultivate and sustain relationships with specific target audiences over time. The primary objectives include engaging and educating subscribers, nurturing leads, and ultimately converting them into valued customers. These campaigns consist of pre-scheduled emails triggered by specific actions or time intervals. -
How to Set Up Salesforce Campaign Attribution in Pardot
This guide describes how to set up Salesforce Campaign Attribution within Pardot, using Automation Rules and Form Handlers.
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