PathFactory-Marketo Integration
Summary To get the most out of Marketo and PathFactory, you’ll need to set up Marketo’s API. The API allows...
Marketo Integration
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Storing PathFactory Data in Marketo
Summary This article describes where PathFactory engagement data appears in Marketo. Your PathFactory engagement data will only appear in Marketo... -
Marketo Custom Object Integration
This article outlines the steps needed to set up a Marketo Custom Object integration using the API integration between PathFactory... -
Send data to Marketo using the API Form Submission Exports in PathFactory
In 2021, Marketo disabled posts to save2 endpoint. As a result, PathFactory switched to utilizing the Marketo Form Submit API... -
Using PathFactory Data in your Marketo Lead Scoring Model
Summary Lead scoring is a key component of an efficient marketing and sales process. By assigning scores to your leads,... -
Fast Moving Buyer Alerts in Marketo
Overview Fast Moving Buyer Alerts are a great way to let sales know about a hot lead. What is an... -
On-Demand Nurture in Marketo
Table of Contents 1. Overview and Prerequisites 2. Planning 3. Programs 4. Streams 5. Smart Lists 6. Smart Campaigns Optional...
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