This article describes where PathFactory engagement data appears in Marketo.
Data from Marketo API Integration
After setting up the Marketo API integration, you will receive Visit Web Page data in Marketo.
Each visit to any of the content assets in your PathFactory content tracks will result in a Visit Web Page Activity created in the Activity Log in the lead record in Marketo.
- The activity will appear in the Activity Log as soon as the lead lands on the PathFactory asset.
- If the lead stays on the asset long enough to meet the engagement score set on the asset level, another “Visit Web Page” activity will get created in the Activity Log with the string “Met Threshold” appended to the end of the URL as soon as the threshold has been met.