Storing PathFactory Data in Marketo

Summary

This article describes where PathFactory engagement data appears in Marketo.

Your PathFactory engagement data will only appear in Marketo after you have connected your PathFactory and Marketo instances using the Marketo API.

Since PathFactory engagement data can only appear in the Marketo records of known visitors, one of the following conditions must be met:

  • The lead has a Marketo cookie that had already been associated with their email address
  • Alternatively, the lead will have to do one of the following:
    • Open a PathFactory content track from within a Marketo email, or
    • Submit either a PathFactory standard form or a Marketo form that they were presented with during their engagement with the content track

Data from Marketo API Integration

After setting up the Marketo API integration, you will receive Visit Web Page data in Marketo.

Each visit to any of the content assets in your PathFactory content tracks will result in a Visit Web Page Activity created in the Activity Log in the lead record in Marketo.

  • The activity will appear in the Activity Log as soon as the lead lands on the PathFactory asset.
  • If the lead stays on the asset long enough to meet the engagement score set on the asset level, another “Visit Web Page” activity will get created in the Activity Log with the string “Met Threshold” appended to the end of the URL as soon as the threshold has been met.
    image
    Activity log

Updated on November 3, 2022

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