Summary
There are 3 different methods to have a Marketo form appear in a Content Track.
The first two methods involve having the form appear in our Lead Capture frame, while the third entails adding the form to PathFactory as an asset.
We strongly recommend that the Lead Capture frame be used to serve a Marketo form in a Content Track whenever possible. Using the Lead Capture frame has the following advantages:
- Filling out the form can be made optional using the “Allow Visitors to Dismiss Form” behavior when adding the form to a Content Track
Example of a Form
Add Content RuleThis can be useful in scenarios in which you want your leads to continue self-educating and engaging with your content, even if they are not yet ready to fill out a form.
- Using our Lead Capture frame also allows you to control when the form will appear.
- Your leads will only be prompted to fill out a form after they have engaged with your gated content asset for a set amount of time (which you control).
- Our Lead Capture frame does not take over the entire screen nor does it completely hide the gated asset like a traditional gating form does.
Lead Capture frame example
Method 1: Using Marketo Form Code
You can copy/paste the form code from Marketo and paste it into our “Custom HTML” option available in our Forms Library.
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Note
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You will need to add a Capture Tag to ensure that your form fills are associated with your visitors’ engagement data. |
Method 2: Using a Marketo Form Landing Page
Alternatively, you can use the External URL option available in our Forms Library if you prefer to have the form embedded in a Marketo Landing Page or an external webpage.
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Note
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You will need to add a Capture Tag to ensure that your form fills are associated with your visitors’ engagement data. |
Method 3: Embedding the Form as an Asset
The other option that you have is to add the landing page/webpage where the Marketo form is hosted as an asset to the content track.
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Note
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You will need to add a Capture Tag to ensure that your form fills are associated with your visitors’ engagement data. |