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Types of Path Analytics Reports

Contents

This article covers the different types of Reports in Path Analytics.

Check out the following articles for more information:

Track Insight Reports

Take a deep dive into your track, content, and form performance data across Target and Recommend. Get a picture of your campaign effectiveness by using filters to select or exclude specific tracks and folder groups from your dataset.

Overview

A high level aggregate view of your Target and Recommend tracks. Use track and folder filters to isolate or group meaningful campaign data.
This report is a great place to start when building focused reports, comparing campaigns, or reviewing multiple tracks dedicated to one campaign.

Data Points in Data Tiles:

Visitors
Sessions
Avg. Session Time
Unique Bingers
Visitor Binge Rate
Form Captures
Page Views
Avg. Views Per Session
Asset Views Breakdown
Engagement Time Breakdown
Increase in Page Views
Increase in Engagement Time

Data Points in Summary Table:

Tracks
Folders
Unique Visitors
Known Visitors
Unknown Visitors
Sessions
Avg. Session Time (min)
Unique Bingers
Visitor Binge Rate
Form Captures
Incremental Views
Page Views
Avg. Views per Session

See the PathFactory Glossary for definitions of these data points

Form Performance

Dive deeper into your track form captures and conversions across Target and Recommend. Uncover which tracks or campaigns are driving the most net-new leads and use this data to help drive your form strategy and discover what works best for your campaigns.

Questions this report can help you answer:

  • Which tracks or campaigns are driving the most form captures?
  • How many visitors to my track are converting through a form?
  • Do tracks with higher binge rates have more or less form captures?

Data Points in this Report:

Times Form Shown
Form captures
Capture Rate
Tracks
Unique Visitors
Visitor Binge Rate

See the PathFactory Glossary for definitions of these data points

Channel Insight Reports

Discover the most effective channels for your campaigns. These reports provide you with deeper insights into which channels are driving the most engagement, helping you identify where you should focus your marketing efforts.

Channel Performance

Discover which UTM sources drive engagement across your campaigns. Use this data to help you decide where you might invest more or less on paid ad channels and vendors in the future.

Questions this report can help you answer:

  • What is the binge rate of my unique visitors?
  • Which channels are more successful in capturing visitors through forms and what is the rate of success?
  • On average how much time do visitors spend in a session across each channel?
  • Which channel is performing the best by total session time?

Data Points in this Report:

Unique Visitors
Unique Bingers
Visitor Binge Rate
Average Page Views
Form Captures
Capture Rate
Sessions
Avg. Session Time (min)
Total Session Time (hr)

See the PathFactory Glossary for definitions of these data points

Query String Performance

Discover which query string parameters drive engagement across your campaigns. Use this data to understand which channels are driving the most engagement, and make decisions about where to invest more in the future.

Note
 This report allows you to filter by any query string parameter, not just UTM parameters.

Questions this report can help you answer:

  • Which channels are driving the most engagement based on average session time?
  • On average, how much time do visitors spend in a session across each channel?
  • Which channel is the most successful according to binge rates?

Data Points in this Report:

Query String Value
Sessions
Average Session Time
Unique Visitors
Unique Bingers
Visitor Binge Rate
Known Visitors
Unknown Visitors
Total Views
Average Views per Session
Incremental Views
Form Captures

See the PathFactory Glossary for definitions of these data points

Content Insight Reports

Review content performance data across your internal and public content tags. Use this data to review your content production strategy and content inventory, and decide where to make adjustments or future investments.

Business Unit Performance

Discover engagement across your Business Units. Use this report to compare engagement across BUs or review the make-up of your content library to understand what to change or update in the use of BUs in your instance.

Note
 This report relies on accurately tagging your content assets with Business Unit tags. See this article for more information on how to create Business Unit tags, and this article for suggestions on creating a robust tagging system.

Data Points in this Report:

Business Unit
Assets with Traffic
Unique Visitors
Views
Avg. View Time (min)
Total View Time (min)

See the PathFactory Glossary for definitions of these data points

Funnel Stage Performance

Discover engagement across your Funnel Stages. Use this report to check in on your tagged content and decide where to invest more or less in across your content strategy.

Note
 This report relies on accurately tagging your content assets with Funnel Stage tags. See this article for more information on how to tag content with Funnel Stages, and this article for suggestions on creating a robust tagging system.

Data Points in this Report:

Funnel Stage
Assets with Traffic
Unique Visitors
Views
Avg. View Time (min)
Total View Time (min)

See the PathFactory Glossary for definitions of these data points

Content Type Performance

Discover engagement across your content types. Use this report to understand which content types resonate the most with your audience and uncover gaps and areas of investment to guide your content production strategy.

Note
 This report relies on accurately tagging your content assets with Content Type tags. See this article for more information on how to create Content Type tags, and this article for suggestions on creating a robust tagging system.

Data Points in this Report:

Content Type
Assets with Traffic
Unique Visitors
Views
Avg. View Time (min)
Total View Time (min)

See the PathFactory Glossary for definitions of these data points

Content Topic Performance

Discover engagement across your content topics. Use this report to understand which topics resonate the most with your audience and uncover gaps and areas of investment to guide your content production strategy.

Note
 This report relies on accurately tagging your content assets with Content Topic tags. See this article for more information on how to create Topic tags, and this article for suggestions on creating a robust tagging system.

Data Points in this Report:

Content Topic
Assets with Traffic
Unique Visitors
Views
Avg. View Time (min)
Total View Time (min)

See the PathFactory Glossary for definitions of these data points

Updated on March 16, 2023
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