Account Based Marketing takes insights and action to successfully implement and integrate within any existing marketing strategy. PathFactory has you covered in both!
What ABM Solutions do we offer?
With ABM Analytics, you are able to see how specific Accounts are engaging with specific Campaigns or across all Content tracks (either with Recommend or Target), see where specific visitors are coming from, and have the ability to search and discover key accounts that are engaging with you and your content.
Account Based Content consists of two features called PathFactory Segments and Routes. Segments allows you to define key audiences within your ABM Strategy. These audiences can be built around key industries, locations, or specific accounts. Once you have built Segments, you can leverage PathFactory Routes to direct these audiences to specifically tailored content tracks. This means that you can send multiple audiences to multiple content tracks specific to their interests, using only a single link!
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Note
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As of January 2025, all Account Identification within PathFactory is provided by Demandbase by default. For additional account identification options, please contact your Customer Success Manager (CSM) to learn more! |
Account Based Analytics
- Account Based Analytics – Gain detailed insights into how accounts interact with a specific Experience or across all Experiences. Use this data to measure engagement, identify trends, and refine your ABM strategy.
- Home Page Analytics – Track overall performance metrics for your PathFactory Home Page, including visitor activity, engagement rates, and top-performing assets. This helps optimize the main entry point for your content.
- PathFactory for Sales – Leverage Account-Based Analytics in the Dashboard, Account, and Opportunity views to understand how specific accounts and opportunities are engaging with your content. These insights help sales teams prioritize and personalize their outreach.
Account Based Content
What does this include?
What can I do with this?
- Leverage account-based data to ensure you are targeting audience segments.
- Review how your routes are performing, and adjust as needed.
- Provide personalized content experiences to your audience segments.
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