Using Account Based Analytics
Account Based Analytics, Reports, and Views can be found in several places within the PathFactory application: Account Based Analytics on a...
Path Analytics
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Path Analytics: Accounts
Accounts Overview The accounts tab gives you insight into your account penetration, and helps you answer the following questions: Which... -
Understanding Account Based Analytics
Summary Account Based Analytics are available in a variety of locations within the PathFactory platform, including Path Analytics. This article covers... -
Path Analytics: Visitors
Visitors Overview The visitors tab gives you insight into your visitor engagement, and helps you answer the following questions: Who... -
Path Analytics: Content
Content Overview The content tab gives you insight into your content performance, and helps you answer the following questions: Which... -
Introduction to Analytics
What are Analytics? PathFactory’s powerful analytics functions are what turn the mass of visitor data into actionable insights. The ability... -
Introducing: Path Analytics
A unified view of the role of content in the buyer’s journey across all channels Path Analytics provides actionable insights... -
Overview report – Key metrics and definitions
This article describes common terms and definitions that appear in Overview Reports within Path Analytics.
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