Overview For marketing teams that use PathFactory to build buyer experiences, the Kaltura integration creates a direct path from video management to content activation. With this integration, PathFactory customers can now upload and host videos directly in PathFactory, hosted by the Kaltura Rich Media CMS. Customers who already use Kaltura…
Overview Building segments manually has always required more than just a good targeting strategy. It requires knowing which field names your intent provider uses, understanding how attribute values are labeled across different data sources, and spending significant time validating that each rule reflects what you actually meant. A marketer who…
Overview Demand gen and ABM teams know their buyers expect personalized experiences. When a cybersecurity leader and a financial services buyer both land in your content experience, the headline, value proposition, and call to action should feel distinct, specific to their world, their challenges, and what your solution does for…