What’s new? New navigation on main menu bar Standard Experiences (formerly Campaign Tools) The PathFactory team is hard at work...

This article describes what Themes are and how to set up and configure them. Themes are a prerequisite for using PathFactory Templated Experiences and your organization must set up at least one Theme before using Templated Experiences functionality.

This article describes how to build a Template for a Content Page or Landing Page that is based on a Theme. Content Page Templates and Landing Page Templates must be created in order to build a Content Page or Landing Page within a Templated Experience.

Your complete resource for building engaging, branded web experiences What are Templated Experiences? Templated Experiences are PathFactory’s powerful page building...

Are you interested in enhancing your Experiences with simple additions using External Code snippets in your PathFactory instance? Check out this list of frequently requested code snippets by our valued customers. 

The following is an example of how customers can add their LinkedIn Insight Tags to their PathFactory instance. This lightweight JavaScript can be used to track conversions, retarget website visitors, and unlock additional insights about visitors interacting with your content. lightweight JavaScript tag that can be used to track conversions.

The following script can be utilized to add a custom ‘Thank You’ message to PathFactory experiences upon form submission. This script is using PathFactory’s Dispatch Jukebox Events which can be used to trigger other functions in PathFactory. In particular, the ‘submit_external_form’ event is being used to fire the alert.

The following script can be used to update the icons that you see within the flow promoter of PathFactory Target Tracks. The icons are dependent on media types including PDF, video, webpage and image. This provides the ability for further branding alignment within your PathFactory experiences. 

The following script can be used to update the colours that are seen when either when a visitor hovers over an asset or clicks through to an asset. This allows for further customization within Target tracks to match your company branding. 

The following script can be leveraged to ensure that CTAs that include PathFactory links on your website are retaining the UTM Values that are being utilized on your website campaigns. This allows customers to have more consistent tracking of these query string parameters that are driving traffic to PathFactory experiences.