1. Home
  2. Forms
  3. Pardot Forms
  4. Using Pardot Forms in Content Tracks

Using Pardot Forms in Content Tracks

Summary

There are 2 different methods to have a Pardot form appear in a Content Track.
The first involves having the form appear in our Lead Capture frame (ie. adding the form to your Forms Library), while the second entails adding the form to PathFactory as an asset.

We strongly recommend that the Lead Capture frame be used to serve a Pardot form in a Content Track whenever possible. Using the Lead Capture frame has the following advantages:

  • Filling out the form can be made optional using the “Allow Visitors to Dismiss Form” behavior when adding the form to a Content Track

    • This can be useful in scenarios in which you want your leads to continue self-educating and engaging with your content, even if they are not yet ready to fill out a form.

  • Using our Lead Capture frame also allows you to control when the form will appear.

    • Your leads will only be prompted to fill out a form after they have engaged with your gated content asset for a set amount of time (which you control).

  • Our Lead Capture frame does not take over the entire screen nor does it completely hide the gated asset like a traditional gating form does.


Method 1: Using a Pardot Form Landing Page

You can use the External URL option available in our Forms Library if you prefer to have the form embedded in a Pardot Landing Page or an external webpage.

Warning
When using an external form in PathFactory you will need to add a PathFactory Capture Tag. This will ensure that PathFactory receives the form submission data and is able to identify the visitor.

Example
Grab the URL for your Pardot form:
image
Add your form to the Forms Library:
image
Your form will appear inside our Lead Capture frame on top of the Content Track:
image


Method 2: Embedding the Form as an Asset

The other option is to add the landing page/webpage where the Pardot form is hosted as an asset, first by uploading to the Content Library, and then adding it to the content track.

Warning
When using an external form in PathFactory you will need to add a PathFactory Capture Tag to your form confirmation page. This will ensure that PathFactory receives the form submission data and is able to identify the visitor.

Example
Upload your Pardot form as a content asset using the form’s URL:
image
Add your content asset form to the Content Track, and your form will appear as an asset within the Content Track:
image

Updated on June 28, 2022

Was this article helpful?

Need Support?
Can't find the answer you're looking for? Don't worry we're here to help!
CONTACT SUPPORT