Using Eloqua Forms in PathFactory Experiences

Contents

Summary

There are 3 different methods to have a Eloqua form appear in a Content Experience.
The first two methods involve having the form appear in our Lead Capture frame (by adding the Eloqua form to the PathFactory Forms Library), while the third entails adding the form to PathFactory as an asset.

We strongly recommend that the Lead Capture frame be used to serve a Eloqua form in a Content Experience whenever possible. Using the Lead Capture frame has the following advantages:

Filling out the form can be made optional using the “Allow Visitors to Dismiss Form” behavior when Using Forms in Templated Experiences and Content Playlists
- This can be useful in scenarios in which you want your leads to continue self-educating and engaging with your content, even if they are not yet ready to fill out a form.
  Allow Visitors to Dismiss Form toggle
- Example of a dismissable form is below.
  Fill This Out to Continue
Using our Lead Capture frame also allows you to control when the form will appear.
- Your leads will only be prompted to fill out a form after they have engaged with your gated content asset for a set amount of time (which you control).
Our Lead Capture frame does not take over the entire screen nor does it completely hide the gated asset like a traditional gating form does.
Lead Capture form

The two methods that involve adding a Eloqua form to a Content Experience using our Lead Capture frame are as follows:

Using Eloqua Form Code (adding as a Custom HTML form)
Using an Eloqua Form Landing Page (adding as an External URL form)

Method 1: Using Eloqua Form Code

You can copy the form code from Eloqua and paste it into our Custom HTML option available in our Forms Library.

Note	You will need to add a Capture Tag to ensure that your form fills are associated with your visitors’ engagement data.

Method 2: Using an Eloqua Form Landing Page

Alternatively, you can use the External URL option available in our Forms Library if you prefer to have the form embedded in a Eloqua Landing Page or an external webpage.

Note	You will need to add a Capture Tag to ensure that your form fills are associated with your visitors’ engagement data.

Method 3: Adding the Form as an Asset

The other option that you have is to add the landing page/webpage where the Eloqua form is hosted as an asset to the Content Experience.

Note	You will need to add a Capture Tag to ensure that your form fills are associated with your visitors’ engagement data.

Updated on September 23, 2024

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