Personalize an Explore Page for ABM

When using Explore pages for ABM campaigns, per target account, you have a few options for dynamic personalization that help scale your ABM efforts.

Dynamic personalization can be used on Explore pages in two ways: the brand or partner logo and dynamically changing text.

Set up a brand or partner logo

The brand or partner logo can be set to dynamically change based on the visitor’s company. When turned on, PathFactory infers the company of the visitor (using 6sense) and places the logo. If a company cannot be identified or the logo cannot be retrieved, the default logo you specified will be used.

You’ll set up the logo via the Explore page’s appearances.

1. Navigate to Gear > Appearances.

   

2. From the on-page navigation, select Standard Experiences > Explore.

   

3. In the left sidebar, select the appearance you wish to update.
4. Under Hero, select Layout and choose either branded, partnership, or personalized. Fields to specify each logo appear in the Hero section.

   

5. Toggle on whichever Dynamic brand logo you wish to use. To edit the logo, click the pencil icon.

   

6. Specify a default logo for each logo type. This logo will be used if the dynamic logo can’t be identified or retrieved.
7. To save these settings, scroll down and click Save Explore Settings.

Set up dynamically changing text

When placing copy on your Explore page, you can use the following tokens to dynamically swap out the text, per visitor. Each token allows you to specify default fallback text if the visitor’s account can’t be identified.

{{company.name | default: default text goes here}} 
{{company.naics_description | default: default text goes here}} 
{{company.country | default: default text goes here}} 
{{company.address | default: default text goes here}} 
{{company.city | default: default text goes here}} 
{{company.country_iso_code | default: default text goes here}} 
{{company.phone | default: default text goes here}} 
{{company.domain | default: default text goes here}} 
{{company.state | default: default text goes here}} 
{{company.region | default: default text goes here}} 
{{company.zip | default: default text goes here}} 
{{company.employee_count | default: default text goes here}}
{{company.employee_range | default: default text goes here}} 
{{company.industry | default: default text goes here}} 
{{company.sic | default: default text goes here}} 
{{company.revenue_range | default: default text goes here}} 
{{company.naics | default: default text goes here}} 
{{company.annual_revenue | default: default text goes here}} 
{{company.sic_description | default: default text goes here}}

All token values returned are supplied by 6sense.

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