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PathFactory Microsite Report Glossary

We have created a glossary for the reports interface. Read below to find definitions for report tabs and tab contents.

Reach

Main user interface for a Microsite report

Content Tracks (Engaged): Number of tracks associated with Microsites with traffic

Unique Assets Viewed: Number of unique content/assets viewed

Landing Page – Assets: For Landing page

Track – Assets (Engaged): For Track Only

# of Visits: Number of sessions/visits

Landing Page – Visits Only: For Landing page

Track – Visits: For Track Only

# of Page views: Number of page views 

Landing Page – Page Views: For Landing page

Track – Page Views: For Track Only

Unique Visitors: Number of Unique count of visitors (Identity/email/cookies)

Landing page – Visitors: For Landing page

Track – Visitors: For Track Only

% Visitors to track: Percentage of visitors who viewed tracks from Microsite landing page.

# of Accounts: Number of Unique Account Names (6sense names)

Landing Page – Accounts: For Landing page

Track – Accounts: For Track Only

% Accounts to Track: Percentage of Accounts who viewed tracks from Microsite landing page.

Engagement

# of Visits: Number of sessions/visits

Page views: Numbers of page views 

Binge Rate: Number of visitors who binge track content, excluding landing page view.

Session Level Engagement: All the metrics at session/visit level

Performance

Landing Page Performance: landing page only engagement metrics

Track Performance: Performance of various tracks, excluding landing page

Graphical user interface, text, application

Description automatically generated
Track performance example

Content Performance: Performance at content/asset level such as  track assets /landing page showing engagement in hours/mins, count of unique visitors and its average view times

Channel Performance: Performance of different channels (by source and medium) captured through query string if available. 

Legacy Report

Graphical user interface, application

Description automatically generated
Legacy report example

Sessions: Number of unique sessions/visits combined of landing page and tracks of the microsite

Page Views: Numbers of page views combined of landing page and tracks of the microsite

Visitors: Number of Unique count of visitors (Identity/email/cookies) combined of landing page and tracks of the microsite

Unique Assets Viewed: Number of unique content/assets viewed combined of landing page and tracks of the microsite

Total View Time: Aggregated time spend on every assets in microsites

Content Tracks: Number of tracks associated with Microsites with traffic

Microsite Performance: Content/Asset level KPIs

Microsite Track Performance: Performance of various tracks, excluding landing page

Visitor Performance: Performance of different visitors for the selected microsites

Updated on November 18, 2022

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