Analytics for a specific Recommend track
There are two ways to view Recommend analytics:
For all Recommend tracks: view data from all of your Recommend tracks. This is useful for comparing the performance of your tracks.
For a specific Recommend track: view data from a single Recommend track. This allows you to drill down into the specifics of how a track is performing.
This article covers analytics for a specific Recommend track.
Navigate to analytics for a specific Recommend track
- Select Standard Experiences (formerly Campaign Tools) > Recommend.
Recommend menu item - Activate the checkbox for the specific Recommend track for which you want to view data.
- In the top right, click Recommend Analytics.
Recommend Analytics button
You are now on the analytics page for the chosen Recommend track. See the following definitions of the analytics fields.
Understanding Recommend analytics
This article provides detailed definitions to help you understand the analytics of a single Recommend track. For analytics from all of your Recommend tracks, read Analytics for all Recommend tracks.
Overview tab
- Headline – Provides a high level summary of how your Recommend track is performing. Includes information on total unique visitors, total asset views, average binge rate, increase from single asset views to multiple asset views, and the total amount of time visitors viewed additional assets beyond the first.
Headline - Unique Visitors – Total number of unique visitors that have engaged with your Recommend Content Track.
- Total View Time – This is the total amount of time your audience has spent engaging with your Recommend track.
- Total Sessions – Total number of times your Recommend tracks has been visited.
- Incremental View Time – Total amount of time your audience spent viewing assets beyond the first asset in the Recommend track.
- Form Submissions – Total number of PathFactory standard forms submitted by visitors while engaging with your Recommend track. If you are using PathFactory’s Capture Tag, this number will be the total number of PathFactory standard forms as well as external and custom forms.
- Average View Time – Average amount of time that each visitor spent within the Recommend track.
- Views to Content
- First Content Asset: Total number of times the first asset in the Recommend track was viewed.
- Incremental Content Assets: Total number of additional content assets viewed beyond the first asset in the Recommend track.
- Total Content Asset Views: Total number of times any content asset was viewed in the Recommend track.
- More Views of Your Assets: Percentage of content viewed beyond the first asset, calculated by dividing Incremental Content Assets by the First Content Assets in a session.
- Engagement Time
- First Asset View Time – Total time your visitors spent viewing the first asset in the Recommend track.
- Incremental View Time – Total time your visitors spent viewing any assets beyond the first in the Recommend track.
- Total Engagement – Total time your visitors spent viewing your Recommend track.
- More Time Spent on Your Assets – Percentage of additional time your visitors spent viewing content assets beyond the first asset, calculated by dividing Incremental View Time by First Asset View Time.
- Visitors Distribution – Chart showing the total known and unknown visitors, and known and unknown bingers.
- Visitor Activities Chart – Chart showing up to the top 8 Visitor Activities whose conditions were met from your Recommend track during the specified time period.
- Attribution – If you have been using UTM parameters in your Recommend track URL, this section will display where your traffic is coming from, and is sortable by the various UTM parameters (ie. Source, Content, Campaign, Term, Medium).
- 5 Most Viewed Assets – Based on aggregated views, this shows you the top 5 viewed assets in the Recommend track.
Tracks tab
The Tracks tab provides detailed information on how your Recommend tracks are performing.
- Track – Here you see the slug for each track.
- Visitors – The number of individuals viewing your content track.
- Bingers – The number of individuals who have consumed 2 or more content assets during any given session while viewing the given content track.
- Known Visitors – Total number of unique visitors who have an email address associated with them who have viewed the given content track.
- Total Views – Total number of times the content has been viewed, by known and unknown visitors.
- Sessions – Total number of viewing sessions that have occurred with this track.
- Views/Session – The number of content asset views per session.
- Avg Session Time – Average number of content asset views per session. This is calculated by dividing the total number of views by the total number of sessions.
- Avg View Time – Average amount of time a visitor has spent with a content asset.
- Form Fill Rate – The percentage of how often a visitor filled in a form to view a content asset.
- Like Rate – The percentage of how often each content asset was liked after being promoted to a visitor.
- Share Rate – The percentage of how often each content asset was shared after being promoted to a visitor.
Content tab
The Content tab provides a table detailing engagement with specific content assets.
- Internal Name – The name given to a content asset which is only visible within your PathFactory instance, and is not visible to the public.
- Public Title – The public-facing title of a content asset.
- Track – Here you see the slug for each track.
- Total Views – The total number of times each content asset was viewed in the Recommend track.
- Average View Time – This is the average amount of time that visitors spent on each content asset in the Recommend track.
- Form Fills – The total number of times a visitor filled in a form for a content asset.
- Emails – The total number of emails sent sharing a given content asset within the Recommend track.
- Likes – The total number of likes each content asset generated within the Recommend track.
- Shares – The total number of times each content asset was shared from the Recommend track.
- PDF Downloads – The total number of times a visitor downloaded a PDF version of a content asset.
- Click Rate – The percentage of how often each content asset was clicked on after being promoted to a visitor. This number is calculated by dividing the total number of clicks from visitors selecting that content asset by the total number of impressions (an impression is counted as every time a content asset was shown to a visitor in a promoter).
- External ID (Asset) – If you added an External ID to the assets for this track, you see that ID in this column.
Visitors tab
The Visitors tab provides multiple configurations to view visitor data.
Visitor Journeys per Session
Visitor Journeys per Session presents visitor data for each session. The number of rows in this table reflects the number of sessions for the Recommend track. Additional configuration is available, as you can choose to view details of the session, details of the visitors, or UTM parameters.
Select the arrow to the left of a visitor ID to see a visual representation of the visitors journey during their session. Select Show All Visitor Journeys in the top right for this view of every session.
All Visitor Journeys per Session tables have two CSV options available to download.
- Sessions – Provides session-based information such as total assets viewed during a given session, and total and average session durations.
- Asset Views – Provides content asset-based information such as time spent on a given asset, and tags associated with each content asset.
Session Details
- Visitor – The individual who is viewing your content track. If the visitor has been identified this field will display their email address. If they are an anonymous visitor this field will display their unique ID. Using cookies, we are able to give the same ID to returning visitors, even though they are anonymous.
- Track – Here you see the slug for each track.
- Visit Time – The time and date stamp of the beginning of each session.
- Engagement Score – The engagement score achieved by the visitor in the given session. The engagement score is a number of points you give to visitors once they have interacted with a content asset in the way which you have already defined as significant. The engagement score on this table is the sum of points a visitor has achieved from the content assets they engaged with.
- Total Views – The total number of content assets the visitor viewed during the session. If the visitor viewed a particular content asset multiple times, each of those views will be counted here.
- Assets Viewed – The total number of unique content assets the visitor viewed during the session.
- Total Time – The total time the visitor spent in your content track.
- Average View Time per Asset – The average time the visitor spent on content assets during their session. Calculated by dividing the Total Time by the Assets Viewed.
Visitor Details
- Visitor – The individual who viewed the content track. If the visitor has been identified this field will display their email address. If they are an anonymous visitor this field will display their unique ID. Using cookies, we are able to give the same ID to a returning visitor, even though they are anonymous.
- Track – Here you see the slug for each track.
- Visit Time – The time and date stamp of the beginning of each session.
- Account – The name of the account from which the visitor accessed your content track.
- Email Domain – If the visitor has been identified this field will display the domain of that email address. For example, for the email abc@example.com this field would display “example.com”
- City – The city the visitor was in when they accessed the content track.
- Country – The country the visitor was in when they accessed the content track.
- Device – The type of device the visitor used to access the content track. Examples include desktop and mobile.
- Browser – The name and version of browser used to access the content track. Examples include Chrome, Firefox, and Safari.
- Operating System – The name and version of operating system used to access the content track. Examples include Mac, Windows, and Linux.
UTM Parameters
- Visitor – The individual who is viewing your content track. If the visitor has been identified this field will display their email address. If they are an anonymous visitor this field will display their unique ID. Using cookies, we are able to give the same ID to returning visitors, even though they are anonymous.
- Track – Here you see the slug for each track.
- Visit Time – The time and date stamp of the beginning of each session.
The following fields will only display values if you have set up UTM Parameters.
- Source – Captures the value provided in the UTM source parameter in the PathFactory content track URL.
- Medium – Captures the value provided in the UTM medium parameter in the PathFactory content track URL.
- Term – Captures the value provided in the UTM term parameter in the PathFactory content track URL.
- Content – Captures the value provided in the UTM content parameter in the PathFactory content track URL.
- Campaign – Captures the value provided in the UTM campaign parameter in the PathFactory content track URL.
Visitor Engagement Summary
The Visitor Engagement Summary sorts visitor data by individual visitors. The number of rows in the table reflects the number of unique visitors to the Recommend track.
- Visitor – The individual who is viewing your content track. If the visitor has been identified this field will display their email address. If they are an anonymous visitor this field will display their unique ID. Using cookies, we are able to give the same ID to returning visitors, even though they are anonymous.
- Track – Here you see the slug for each track.
- Binger – If the visitor consumed 2 or more content assets during any given session while viewing the given content track this field will display “Yes.”
- Form Filled – If the visitor was identified during the given content track this field displays “Yes.”
- Score – The total engagement score earned by a visitor across all of their sessions.
- Total Views – The total number of content asset views by a visitor across all of their sessions. If the visitor viewed a specific content asset multiple times this will be reflected in this number.
- Sessions – Total number of sessions in the content track of a visitor.
- Total Time – The total time a visitor has spent in the content track across all of their sessions.
- Views/Session – The number of content asset views per session.
- Average Session Time – The average amount of time a visitor has spent viewing the content track across all sessions. This is calculated by dividing the total view time by the number of sessions.
- First Visit – The time and date stamp of the beginning of the visitor’s first session.
- Last Visit – The time and date stamp of the beginning of the visitor’s last session.
Visitor Activities
This table shows triggered visitor activities.
- Visitor – The individual who is viewing your content track. If the visitor has been identified this field will display their email address. If they are an anonymous visitor this field will display their unique ID. Using cookies, we are able to give the same ID to returning visitors, even though they are anonymous.
- Track – Here you see the slug for each track.
- Time – The time and date stamp of the visitor activity.
- Activity Name – The name given to the activity, as defined during the creation of that Visitor Activity.
- Activity Type – The type of Visitor Activity.
Accounts
The Accounts tab allows you to view engagement data according to the account which viewed your content track.
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Note
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This table is only visible to clients who have purchased the ABM Analytics upgrade. |
- Account – Account name from which individuals accessed your content track.
- Track – The name of the track.
- Visitors – Total number of unique visitors who viewed the given content track.
- Known Visitors – Total number of unique visitors who have an email address associated with them who have viewed the given content track.
- Bingers – Total number of visitors who consumed two or more content assets during any of their sessions for the given content track.
- Engagement Score – Total engagement score earned by visitors from a given account when interacting with the given content track.
- Total Views – Total number of content asset views by account-specific visitors across all of their sessions. If visitors viewed a specific content asset multiple times this will be reflected in this number.
- Sessions – Total number of times the given content track was visited by the specific account.
- Views/Session – Average number of content asset views per session. This is calculated by dividing the total number of views by the total number of sessions.
- Total Time – Total amount of time spent by all account-specific visitors in the given content track.
- Total Incremental Time – Total amount of time the account-specific visitors spent viewing assets beyond the first asset in the given content track.
- Average Session Time – The average amount of time a visitor has spent viewing a content track across all sessions. This is calculated by dividing the Total Time by the number of sessions.
- Average View Time – The average amount of time a visitor has spent viewing a content asset. This is calculated by dividing the Total Time by the Total Views.
- Form Fills – Number of times visitors from the given account were identified by submitting a form.
- Likes – Number of times visitors from the given account liked content assets.
- Shares – Number of times visitors from the given account shared content assets.
Visitors filters
Only Known Visitors
The Only Known Visitors filter can be used to filter any of the displayed engagement data to only reflect data from known visitors.
Show Excluded Visitors
The Show Excluded Visitors filter can be used to filter any of the displayed engagement data to also reflect visitors from email addresses and IP addresses which you have whitelisted. To learn more about whitelisting click here.
Date Range
The Date Range filter can be used to filter any of the displayed engagement data according to a specified time period. You can either select any of the preset values (Last 7, 30, or 60 Days), or you can specify your own date range. Select Apply to apply the date range to your displayed data.
